Over the years, I have learned to appreciate more and more the unique gift that Johan has for arranging, combining, displaying, and making our merchandise look more appealing. He can take an ordinary galvanized bucket and make it into an attractive planter.
He can take a branch of oak, put it into an old harvester, put a light in there and create a gorgeous, dramatic lighting effect. I remember a customer who once said, " I cannot believe Johan's creativity. He hangs an old skeleton of a metal chair on the wall, put a vintage piece of cloth dangling from it becomes art!"
Left picture taken of our booth at Remnants of the Past by Dusty Luclick here
It's no secret, aside from selecting beautiful items, it's essential that items be displayed in a way that attracts, and helps the customers visualize a piece in their own environment. Whether it's a store or a stand at the flea market, if you are in the business of selling items for beautifying a home, it's crucial that you do your best to combine and display them.
A well created vignette helps people see how an item can combine with others by its color, shape, texture, etc. How you display it can also provide an idea of how to use it: it gives the item a purpose. An old metal spittoon, as vulgar as it may seem, all of s sudden becomes beautiful as a base of an over-sized candle.
A group of shutters can become a headboard or a room divider, or a back drop for a beautiful potted plant.
When Johan is not around, I try to channel him and do my best in arranging and displaying at our store or at the antique fairs and events we participate in, but I have much to learn. Our customers always know when Johan is in town because they see how beautiful everything is displayed. I have no problem letting people know that he is responsible for much of the success of our business because he has a great eye for selecting items and a true gift for making them look even more attractive via his vignettes.
These are just some of our favorites:
Visit our website click here for some of the treasures we are bringing in our September container, for example the items in the picture above.